Before & After
From cracked shins to malai-soft. Instant comfort, deeper barrier repair over a few weeks.
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Fast-absorbing 5-butter + ceramide lotion that rescues dry, flaky, dehydrated skin. Deep, all-day hydration, zero grease.
Use First50 for Rs.50 off on your first order
Why you'll love it?
A lightweight, fast-absorbing body lotion for dry, dehydrated, and damaged skin. Made with a 5-Butter Blend, Ceramide Complex, and Squalane to strengthen your skin barrier - without the greasy residue. Built for Indian weather, year-round.
Basically, hydration that doesn't quit after the first auto ride.
Meet Soft Serv'd Moisturiser: Malai Maar Ke
If you:
...this is your moisturiser.
5-Butter Blend — Shea, coconut, mango, kokum, & avocado, layered up for moisture that actually lasts.
Ceramide Complex — The barrier's best friend. Locks hydration in, keeps irritants out.
Squalane — Lightweight and skin-friendly, hydrates like your skin's own natural oils.
Niacinamide — Calms things down, evens things out, backs up the barrier repair.
Slather on generously - clean, slightly damp skin works best. Massage in till it's gone. Do this daily, morning and night, and let your skin have its moment.
No oil slick. No shine. No sticky aftermath. Just hydration that actually sinks in -because dry skin deserves better than a "situationship" with your moisturiser.
Softer, more comfortable skin from the very first use, tightness and flakiness ease right away. With daily use, your barrier gets stronger over 2–3 weeks, so skin holds moisture longer and stays soft longer, not just for an hour after you apply.
From cracked shins to malai-soft. Instant comfort, deeper barrier repair over a few weeks.
Soft Served isn’t just a lotion.
It’s a ritual.
A moment of extra.
A daily reminder that softness is your superpower, and moisture is your love language.
So go ahead - serve softness, malai maar ke.
DM Water BIS, Cocos Nucifera (Coconut) Water (liquid endosperm/juice) and Cocos Nucifera (Coconut) Fruit Extract, Glycerin, Caprylic/Capric Triglyceride, Niacinamide, Persea Gratissima (Avocado) Oil, Hydrogenated Vegetable Oil, Paraffinum Liquidum, PEG-100 Stearate (and) Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, 1,3-Propanediol, Polianthes Tuberosa Flower Extract, Jasminum Officinale (Jasmine) Flower Extract, Garcinia Indica (Kokum) Seed Butter, Sodium Polyacryloyldimethyl Taurate (and) Hydrogenated Polydecene (and) Trideceth-10, Cocos Nucifera (Coconut) Oil, Squalane, Coconut Protein hydrolysate, Phenoxyethanol (and) Ethylhexyglycerine, Isopropyl Myristate, Lactobacillus Ferment, Mangifera Indica (Mango) Seed Butter, Jasminum Grandiflorum Flower Oil, Ammonium Acryloyldimethyltaurate/VP Copolymer, Disodium EDTA, Ceramide NP (and) Ceramide AP (and) Ceramide EOP (and) Phytosphingosine (and) Cholesterol (and) Sodium Lauroyl Lactylate (and) Carbomer (and) Xanthan Gum.
Make Soft Serv'd a part of your daily routine - apply it just post your shower, and once before going to bed to feel like a Goddess!
VEGAN
NO PARABENS/SULPHATES
CERAMIDES POWERED
ANTI-DRYNESS